Put simply, We're sick of being Salty on the cleaning industry in Australia.
Freque is born from a deep love for the Earth we call home, and a desire for the whole industry to simply be better.
We believe ~ Humanity CAN live in harmony with Mama Nature ~ Plastic has got to go ~ In the power of the Oceans and plants to heal ~ And that your sensitivity is your super power!
Cleaning has been dirty for too long, and not in the good way. Full of harsh chemicals, even “natural” products are not as honest as we would all like to think and are still in plastic!
10 years of checking labels to no avail, the deeper we dove into common household cleaners on Aussie shelves, the deeper our anxiety rose...
So we set out on our merry way to cultivate a new kind of clean.
Where the products are so naturally, aromatically arousing, that putting energy into your home becomes the self-love highlight of the week. We wanted the lowest possible carbon footprint humanly possible because, well, integrity is sexy. And, we wanted to truly support your body with absolutely no hidden nasties. We perfected our formulas in our very own homes with the help of our friends and their forever giving of a humble whiff. We've perfected our sensory combinations and have tested them in over 500 Australian homes to bring you Freque of Nature.
"Creating a space is about more than just the objects you choose to fill it with - it’s about love, connection, and the energy you choose to put into it. Call me a Freque of Nature, but the only thing I love more than a sparkling clean, deliciously vibey, well organised home is Mama nature herself. "
- Lou Nelson
Creator/Founder